Doll / soft toy by by Soft Gallery, in coörperation with Lucky Boy Sunday. In different fabrics and prints of velours with sodt padding and embroidered details (no plastic accessories). He's a symbol of all good things you can think of. Like love, and babies, and friends, and food, and art, and softness, and luck, and holiday, and family, you name it.

Soft Gallery is a Danish brand founded by designer Tine Holt Møller and fashion photographer and designer Barbara Hvidt in 2008. Soft Gallery has created a unique and different kind of children’s label based on a collaboration with local and international artists, commissioned to create artworks that is featured through Soft Gallery. Each season, Soft Gallery will represent a selection of new artists. whos individual and distinctive styles will be incoporated into the collection. The idea is to produce exclusive clothes for especially children who are not afraid to stand out from the crowd and who appreciate wearing design of a deeper meaning. The challenge is to stimulate and open the eyes of a child to a different world of creativity and to broaden the way of thinking. The artwork and designs do not follow a specific fashion trend but reflect, the time we live in right now. Soft Gallery also supports Danish Indian Childcare when selling clothes produced in India. The agreement is symbolized by the hangtag, which comes with the clothes.