The New Keychain is a long-lasting, high-quality, lightweight, water repellent, super strong and super handy keychain, by Susan Bijl, to secure a pouch or keys. Made from 100% bluesign® certified ripstop nylon with a waterbased coating and a metal hook.

This product is part of the ‘Untitled’ collection. ‘Untitled’ is a feast of colour and composition, giving a nod to the art that has inspired Susan. Out of nothing comes something. That’s the magic of creation. But don’t be mistaken. This nothing is not a blank void. It is rich with context and inspiration. When the artist takes this nothing as a source, the artist actually takes a deep plunge within their self, searching for the right angle. For Susan Bijl, this angle is often found in art. In the use of colour in history’s most fantastic paintings. In the complex of tints, and in the contrasts that make up the compositions.

It is over 10 years ago, that Susan Bijl sewed the first bags at her studio and directly sold them to friends and family. Now their are more than 200 variations and it is sold worldwide. It is no secret that the Susan Bijl bag was inspired by the good old plastic bag. You could even call it a tribute. The bag is made from 100% ripstop nylon, a textile that is used for manufacturing kites. It is also water repellent, but don’t go and have a swim with it. The bag is superlightweight and easy to fold up really small, so it fits in all your other bags. And did I mention it is superstrong too? With its modernist design, signature flash and unlimited possible colour variations, the Susan Bijl bags significantly stand out from other manufacturers of ‘daily’ bags and carriers.