Skip navigation

Our story

The mission of Orange Mayonnaise is to present special and high-quality children's clothing and accessories that make the daily life of you and your kids a little more special.

As a kid, I was already working on outfits and clothing items to express myself, tell my story; in picture, without words. Sometimes very subtle or just to disappear in the crowd, other times clearer and with a visible statement.

No matter how small you are, as a child you already have a preference for a certain style, prints, materials or colors. And the great thing is, that at that moment you are still free from the written and unwritten rules of fashion; go to school in your pajamas, or make a visit to the dentist in your favourite partydress. Why not, as a kid it is still allowed! This freedom of choice, expression and creativity helps to build confidence and self-esteem at a young age. Clothing can show your feelings and mood, but can also give it a positive boost, as it will make you feel more beautiful, valuable and special.

Orange Mayonnaise is a dream come true, and brings together 2 of my biggest passions in life; fashion ànd kids. This online boutique is a world where childrens fashion and accessories intertwine with the need for unique, cool and special items. Together with your kids you will find here outfits for boys and girls from 0 to 16 years of age. The various well-known and less known design and independent kids fashionlabels are sourced from all over the world, and new brands are added every season.

After years of experience as a freelance fashion designer and stylist for international women's and children's clothing brands, and as a mother of 3 kids, I have been working passionately on Orange Mayonnaise since 2012. The big work adventure started after a fashion training at the Willem de Kooning Academy in Rotterdam and got off to a flying start when I became known as the finalist of the Robijn Fashion Award, aconsumer category, in 2000. This brought me my first assignments, and gave me the opportunity to start as an independent designer.

And, then the name ....

It had to be cheerful, bold and with a nod to Dutch culture; and so it has become a combination of the typically Dutch ànd happiest color in the world, and the most eaten sauce in the Netherlands. Or as Vincent Vega (John Travolta) says in the film classic Pulp Fiction by Quentin Tarantino (quote) "You know what they put on French fries in Holland instead of ketchup? What? Mayonnaise! *** Damn! I seen them do it, man. They ****ing drown them in that shit."



Orange Mayonnaise works mainly with small independent brands, which, like us, also work with a passion for fashion and kids, and all have their own recognizable handwriting and identity. We believe it is important that our brands work with organic, recycled and sustainable materials as much as possible (and where possible). That they know their production channels well and guarantee good working conditions ànd fair prices. At Orange Mayonnaise you will therefore not find mass production, we only offer clothing that is well made, from high-quality raw materials and that you will be able to use for a long time.
And when that beautiful piece of clothing finally became too small ... then please give it a 2nd chance, as a hand-me-down, or by selling, donating, repairing or recycling. When you consciously buy and invest in beautiful and high-quality clothing, you invest in your child, in their future ànd in a circular economy.

Annika Jansen 
Owner & Founder Orange Mayonnaise