Beau LOves was founded in 2010 by Faye Wilde. Inspired by her fearless, fun-loving little boy, Beau, and the stuff he loves. After studying Fashion at Central Saint Martin’s, starting a children’s label was never the plan. But the old cliché is very real: your whole world changes once you have a baby, and now she wouldn’t want it any other way. The Beau LOves brief is to create a quirky collection of gender-neutral clothes (where possible) that are adventurous, fun, stylish yet creative and very importantly; all made with LOVE in LONDON.