I Dig Denim is a denim brand from Gothenburg, Sweden, founded in 2009 by designer Hanna Clavegard. Taking inspiration from the rocky beach of Sweden's west coast, she began designing denim for kids (and urban clothes, as jeans have to go with something). Denim that’s ready for everything – a celebration, a vacation or a climb on the rocks. Denim just makes everything possible and that’s what we love most about it. We really do DIG DENIM ! Go find yours and live life in it !